Our Brand

Eminent was founded in 2020 and we are based in Toowoomba Queensland, Australia. Beyond being just a brand, we are innovative and passionate about providing more than just your traditional equestrian clothing. Our main aim is to be bold and to instil confidence and pride in our equestrian community and to help motivate our riders to get out there and do what they love. We want to be part of your favourite rides and best memories.

At Eminent, we are our own customers and take pride in wearing what we sell. We are run in-house where every product is designed, developed and trialled meticulously before being released. All of our products are made and finished with thought, care and attention to detail. We have created and will continue to create refined pieces with intelligent designs, functional fabrics, and impeccable details that are comfortable for both every day and competition wear. Uncompromising on quality, we combine contemporary, technical and elegant designs minus the premium price tag.

We are proud to be a small Australian business. When purchasing from us, you are contributing to not only Eminents’ future, but also to two hard working individuals to follow their own dreams and achieve goals that never once seemed possible. We are also proud to be doing our bit to help the planet by using biodegradable mailing bags and always aiming to use either recycled or biodegradable materials for swing tags and internal packaging. As consumers, we have so much power to change the world in ways, no matter how big or small, that are so easy and effortless. At Eminent we will always continue to assess our sustainability factors and encourage every person and every business to do the same.